Review Management
Getting more reviews and responding to them - a major local SEO ranking factor.
The Tradie Take
Review management is like having a customer feedback form that you actually read and act on. You finish a job, ask "how did we go?" and if they are happy, you ask them to tell others (leave a review). If they are not happy, you fix it before they tell everyone. A review pipeline automates the "ask" part so you never forget.
Definition
Review management is actively getting new reviews, responding to existing ones, and looking after your online reputation. For tradies, reviews are one of the most powerful local SEO signals - businesses with more positive reviews rank higher in Google Maps and local search. Review management includes setting up automated review requests after jobs, responding to every review (good or bad), and monitoring review platforms like Google, Facebook, and Hipages.
How It Works
- 1 After completing a job, a review request is sent via text or email automatically
- 2 Happy customers leave reviews on your Google Business Profile
- 3 You respond to every review - thanking positive reviews and addressing negative ones professionally
- 4 More reviews + higher average rating = better local search rankings
Tips for Tradies
- Set up an automated review request system - text message works better than email for tradie customers
- Respond to every review within 48 hours - it signals you care about feedback
- Never argue with a negative review publicly - respond professionally and offer to fix the issue offline