Google Business Profile
Your free Google listing with address, hours, reviews, and photos.
The Tradie Take
Your Google Business Profile is your shopfront on the internet's main street. When someone searches "electrician near me," Google shows a map with 3 businesses right at the top. If you haven't claimed your profile, you're invisible - it's like being the only shop on the high street with no sign out front.
Definition
Your Google Business Profile (GBP) is the free listing that appears when someone searches for your business name or when Google shows local results for "plumber near me." It includes your address, phone number, hours, reviews, photos, and a map. It's the single most important free marketing tool for local tradies - and many haven't even claimed their profile yet.
How It Works
- 1 You claim and verify your business on Google (free)
- 2 Fill out every field: services, hours, photos, service area, phone number
- 3 Customers can leave reviews, ask questions, and see your posts
- 4 Google shows your profile in local search results and Google Maps
Tips for Tradies
- Claim your profile TODAY if you haven't - it's free and takes 20 minutes
- Keep your hours, phone number, and address up to date (especially holiday hours)
- Respond to every review - good and bad. It shows you're active and care.