Local SEO
Getting your business to show up in local search results and Google Maps.
The Tradie Take
Local SEO is making sure you're the first tradie that comes up when someone in your area has an emergency. If you're a plumber in Bondi, you want to show up for "plumber Bondi" and "emergency plumber near me." It's not about ranking nationally - it's about dominating your local area. Think local, win local.
Definition
Local SEO is optimising your online presence to attract more business from local searches on Google. When someone searches "electrician near me" or "plumber in Surry Hills," Google shows a map and three local results at the top. Local SEO is about making sure your business is one of those three. Key factors: your Google Business Profile, local citations (your NAP on other sites), reviews, and local content.
How It Works
- 1 Google uses your Business Profile, website, and citations to understand your location
- 2 Relevance, distance, and prominence determine your local ranking
- 3 Reviews play a major role - more positive reviews = higher local rankings
- 4 Local content (area pages, local guides) helps Google connect you to specific areas
Tips for Tradies
- Claim and fully optimise your Google Business Profile - it's the most important local SEO step
- Get consistent NAP (Name, Address, Phone) across all online directories
- Ask every happy customer for a Google review - they're gold for local SEO