SEO (Search Engine Optimisation)
SEO
Making your website easy for Google to find and rank so customers can find you.
The Tradie Take
SEO is making sure your workshop is easy to find and looks good when people drive past. It's having a clear sign out front (title tag), a clean, organised interior (site structure), good word-of-mouth (backlinks and reviews), and being open when customers need you (fast loading, mobile-friendly). The better your shop looks, the more people stop by - and call.
Definition
SEO (Search Engine Optimisation) is improving your website and online presence so it appears higher in search results when people search for your services. It covers everything: technical setup (site speed, mobile-friendliness), content (writing useful pages that answer customer questions), and authority (reviews, backlinks, local listings). Good SEO means customers find you instead of your competitors.
How It Works
- 1 Google's bots crawl your website and index your pages
- 2 Google's algorithm evaluates your site based on 200+ ranking factors
- 3 Factors include: relevance to the search, site quality, speed, mobile usability, reviews, backlinks
- 4 Higher-ranked pages get more clicks, which leads to more calls and jobs
Tips for Tradies
- Start with the basics: a fast, mobile-friendly site + optimised Google Business Profile
- Create pages that answer real customer questions, not just lists of services
- SEO takes 3-6 months to show results - it's a long-term investment, not a quick fix