AI (Artificial Intelligence)
Technology that can learn, reason, and make decisions - increasingly used in marketing tools.
The Tradie Take
AI is like having a smart apprentice who learns from every job you do. After 100 jobs, they know what materials you need, how to price a job, and even which customers are worth chasing. AI marketing tools do the same thing - they learn what works and do more of it, automatically. You do not need to understand how it works. You just need to know it saves you time and money.
Definition
AI (Artificial Intelligence) refers to computer systems that can perform tasks that normally require human intelligence - like understanding language, recognising images, making recommendations, and generating content. In marketing, AI powers tools that write ad copy, optimise bids, personalise emails, predict which leads will convert, and answer customer questions through chatbots. Google uses AI extensively in its search algorithm, and platforms like ChatGPT and Claude are changing how people search for services.
How It Works
- 1 AI models are trained on massive amounts of data to recognise patterns and make predictions
- 2 In marketing, AI can automate repetitive tasks, analyse data faster than humans, and personalise content
- 3 Google uses AI to understand search intent, rank results, and generate search snippets
- 4 AI tools like ChatGPT are becoming a new way customers discover and research tradies
Tips for Tradies
- AI marketing tools can save hours a week on tasks like writing social posts, responding to reviews, and analysing data
- Google has been using AI in search for years - it is not new, it is just getting smarter
- AI-assisted search (like ChatGPT) means you need to optimise for AI answering questions about your business