GBP (Google Business Profile)
Short for Google Business Profile - your free business listing on Google Search and Maps.
The Tradie Take
GBP is just shorthand for your Google shopfront. When an SEO proposal says "GBP optimisation," they mean making your free Google listing as good as it can be - photos up to date, services listed, hours correct, and reviews flowing. Think of it as the acronym for the most important piece of free marketing your tradie business has.
Definition
GBP is the acronym for Google Business Profile, the free listing that appears when people search for your business or services on Google and Maps. You will see it written as GBP in SEO proposals, agency reports, and marketing discussions. It includes your business name, address, phone number, hours, reviews, photos, and posts. It is the single most important free marketing tool for local tradies.
How It Works
- 1 GBP = the listing that shows up in Google search and Maps when people look for your trade
- 2 You claim and verify your GBP to control what it shows
- 3 Optimising your GBP (photos, posts, reviews, accurate info) is called GBP optimisation
- 4 GBP is the foundation of local SEO for tradies
Tips for Tradies
- If you see GBP in a proposal, it just means Google Business Profile
- GBP optimisation is the first thing any tradie should do - it is free and drives the most local leads
- Your GBP needs ongoing attention - not a set-and-forget thing