SEO
Popular Term
Organic Search
Free search results - the ones you don't pay for.
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The Tradie Take
Organic search is being the first tradie your mate recommends when someone asks "know any good electricians?" It's earned, it's trusted, and it keeps paying off. Paid ads is paying to be mentioned. Both can work, but organic is the one that builds long-term value.
Definition
Organic search results are the listings on Google that appear naturally (not paid ads). They're determined by Google's algorithm based on relevance and authority, not by who paid the most. When you do SEO, you're working to improve your organic rankings. Unlike paid ads (which stop the moment you stop paying), organic traffic keeps coming as long as your rankings hold.
How It Works
- 1 Google's algorithm identifies the most relevant, authoritative pages for a search
- 2 Organic results appear below paid ads on the search results page
- 3 Ranking organically is free - you earn your position through SEO
- 4 Organic traffic is more trusted by users than paid ads (no "Ad" label)
Tips for Tradies
- SEO investment builds organic traffic that compounds over time - it's an asset
- Organic results get more clicks than paid ads, especially on mobile
- It takes 3-6 months to see results from organic SEO, but the payoff lasts years