JSON-LD
The recommended format for adding structured data (schema) to your website.
The Tradie Take
JSON-LD is like having a separate specs sheet for your work that you hand to the inspector, instead of writing the specs all over the walls of the house you are building. It keeps the instructions clean, separate, and easy to update without messing up the finished product.
Definition
JSON-LD (JavaScript Object Notation for Linked Data) is a format for adding structured data to your website. It is the format Google recommends for schema markup. Instead of mixing schema code throughout your HTML, JSON-LD keeps it in a separate block in your page header, making it cleaner and easier to maintain. It is how you tell Google things like your business hours, reviews, services, and FAQs.
How It Works
- 1 You write a JSON-LD script block with your structured data
- 2 It sits in the head section of your page, separate from the visible content
- 3 Google reads it and can display rich results (stars, prices, FAQ dropdowns)
- 4 It is easier to maintain than older formats like Microdata or RDFa
Tips for Tradies
- Use the Structured Data Markup Helper to generate JSON-LD without coding
- Add LocalBusiness schema in JSON-LD format to your homepage
- Validate your JSON-LD with the Rich Results Test before publishing