Schema Markup
Extra code that helps Google show star ratings, prices, and more in search results.
The Tradie Take
Schema markup is like putting a clear, well-organised price list on your shop window instead of a handwritten sign. It helps customers (Google) instantly see what you offer, your rating, your hours, and whether you're the right tradie for them. Without it, they just see a plain window with your business name.
Definition
Schema markup is structured data code that you add to your website to help search engines understand your content better and display rich results. Think: star ratings under your search listing, pricing information, business hours, or FAQ sections that expand in search results. Pages with schema markup can stand out significantly in search results and get higher click-through rates.
How It Works
- 1 You add JSON-LD code (a structured data format) to your pages
- 2 Google reads this code and can display enhanced results
- 3 Common schemas for tradies: LocalBusiness, Review, FAQ, Service, Product
- 4 Rich results (stars, prices) attract more clicks than plain listings
Tips for Tradies
- Add LocalBusiness schema to your site ASAP - it's the most important for tradies
- Use Google's Rich Results Test tool to check if your schema is correct
- FAQ schema makes your search result larger and more clickable