Digital Marketing
Any marketing that happens online - from Google to Facebook to email.
The Tradie Take
Digital marketing is your workshop's full toolkit, not just one tool. The website is your workshop window. Google Business Profile is your sign on the street. Google Ads is putting a flyer in every mailbox in the neighbourhood. Facebook is the local Facebook group where everyone asks for recommendations. And analytics is your tape measure - you use it to check if what you built actually fits.
Definition
Digital marketing is the umbrella term for all marketing that happens online. For tradies, that includes your website, Google Business Profile, Google Ads, Facebook and Instagram, email newsletters, and online reviews. It's replaced (or at least should complement) the old ways - Yellow Pages, flyer drops, and word of mouth. The key difference is you can measure exactly what works and what doesn't.
How It Works
- 1 You create an online presence (website, Google profile, social media)
- 2 You attract visitors through search engines, social media, ads, and referrals
- 3 You convert those visitors into leads through calls, forms, or bookings
- 4 You track everything so you know what's working and what's wasting money
Tips for Tradies
- Start with the basics: a good website, Google Business Profile, and a few reviews
- Don't try to do everything at once. Master one channel before adding another.
- Measure everything. If you can't track whether something works, don't spend money on it.