YouTube Marketing
Using YouTube videos to show off your work, build trust, and get found on Google.
The Tradie Take
YouTube Marketing is like having a TV channel that only shows your work. Someone searching "how to fix a leaking tap" finds your 3-minute video. They watch it, think "this bloke knows what he is talking about," and when the job is too big for a DIY, they call you. Your video keeps working like a 24/7 salesperson, years after you filmed it on your phone.
Definition
YouTube Marketing means creating and optimising video content on YouTube to promote your business. YouTube is the second-largest search engine in the world (owned by Google), and videos often appear in Google search results. For tradies, this means uploading project walkthroughs, how-to guides, before-and-after transformations, and customer testimonial videos. A well-optimised YouTube video can bring in leads for years.
How It Works
- 1 You create videos showing your work, explaining common problems, or sharing tips
- 2 Optimise the title, description, and tags with keywords your customers search for
- 3 Videos rank in both YouTube and Google search results
- 4 Each video is an opportunity to appear in video search results and drive traffic to your site
Tips for Tradies
- Film vertical video for YouTube Shorts - they reach way more people than long-form
- Put your phone number and website in every video description
- Answer specific questions people search: "how to tell if your roof needs replacing" not just "roofing tips"