Voice Search
Customers asking their phone out loud. Different wording, same local intent.
The Tradie Take
Voice search is like a customer calling the office and asking the question straight. The office that answers clearly and fast gets the job. Voice search wants the same thing: a clear, local answer.
Definition
Voice search is when customers speak to their phone or speaker instead of typing: "where's a good plumber near me?" Voice queries are longer and more conversational than typed ones. Local intent is huge: most voice searches are for nearby services. Ranking well comes from answering the natural question, not the keyword.
How It Works
- 1 The customer speaks a full question instead of typing keywords
- 2 The assistant reads the answer out loud
- 3 It often reads from a featured snippet or your Google Business Profile
- 4 Voice questions are usually local: "near me" and "who" questions
Tips for Tradies
- Answer questions in natural language on your pages
- Keep your Google Business Profile current
- Use local terms: suburb names, landmarks
- Win the featured snippet for the answer
Want to see the tools behind this? We run Voice Search on the professional stack - Ahrefs, Semrush, Moz Pro, Screaming Frog and more. See the SEO tools we use →
Sources
We cite these so you can check the claims yourself. Links pick your local sources first.