Link Building
Getting other websites to link to yours to boost your authority.
The Tradie Take
Link building is like getting other people in the industry to recommend you. When the local hardware store puts your business card on their noticeboard, that's a link. When the Master Builders Association lists you as a recommended tradie, that's a much bigger link. Google sees these recommendations and trusts you more.
Definition
Link building is getting other websites to link to pages on your site. Each quality link acts like a vote of confidence - Google sees it as a sign that your content is valuable and trustworthy. The most effective link building for tradies involves getting listed on local directories, getting mentions from suppliers or industry associations, and creating content that other sites naturally want to reference.
How It Works
- 1 You identify websites that could link to your content or business
- 2 You reach out or create opportunities for them to link to you
- 3 Links from reputable, relevant sites boost your authority and rankings
- 4 Natural link building takes time - it's a long-term investment
Tips for Tradies
- Get listed on Google Business Profile, Yellow Pages, True Local, Hipages, Oneflare
- Sponsor local sports teams or events - they often link to sponsors
- Write guest posts for local blogs or industry publications