Analytics
Keyword Tracking
Monitoring where your website ranks for specific search terms over time.
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The Tradie Take
Keyword tracking is like checking your mailbox every day instead of wondering if the postie came. You would not run a business without knowing how many calls you got this week. Same with SEO - if you are not tracking your keywords, you do not know if your SEO is working or if you are wasting money. A rank tracker is your SEO answering machine.
Definition
Keyword tracking is monitoring where your website ranks for specific search terms over time instead of guessing. For tradies, this means tracking terms like "plumber near me," "bathroom renovation [suburb]," and "blocked drain emergency" to see if your SEO efforts are actually moving the needle.
How It Works
- 1 You select a list of keywords your customers actually search for
- 2 A tracking tool checks your ranking for each keyword weekly or monthly
- 3 You get reports showing rank movements, average position, and trends
- 4 This data tells you what is working and where to focus next
Tips for Tradies
- Track the keywords your customers actually use, not what you want to rank for
- Check rankings monthly, not daily - they fluctuate naturally
- Focus on Local Pack rankings (map results), not just organic - that is where tradie leads come from