SEO
Keyword Stuffing
Cramming too many keywords into your content - it hurts, not helps.
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The Tradie Take
Keyword stuffing is like painting your business name, phone number, and website on every single panel of your van, six times each. It's desperate, it looks crap, and people actually avoid you because it screams "amateur." Once or twice is fine. Covering every surface is counterproductive.
Definition
Keyword stuffing is cramming too many keywords into your content in an attempt to manipulate rankings. Think: "We are the best plumber in Sydney. Sydney plumber. Plumber Sydney. Call our Sydney plumbing team for plumbing in Sydney." It reads terribly, annoys visitors, and Google now penalises it heavily.
How It Works
- 1 In the early days of Google, keyword density was a major ranking factor
- 2 People abused it by stuffing pages with keywords, ruining the search experience
- 3 Google's algorithm now detects and penalises keyword stuffing
- 4 Modern SEO favours natural, readable content that happens to include relevant keywords
Tips for Tradies
- Write naturally - use your keyword once or twice in the content, not every sentence
- Aim for readability over keyword density. If it sounds like a robot wrote it, it's over-optimised.
- Google is smart enough to understand synonyms and related terms - you don't need the exact phrase 50 times