SEO
Popular Term
Keyword Research
Finding out exactly what words your customers use to search for your services.
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The Tradie Take
Keyword research is like asking every customer who calls how they found you and what they searched. After 50 calls, you'd know exactly what people type into Google. Keyword research tools just do that faster - they show you the actual words real people use, not what you think they use.
Definition
Keyword research is finding what words and phrases your potential customers type into Google when looking for your services. You might call it "electrical fault finding" but they might search "why do my lights keep flickering." Good keyword research bridges that gap and helps you create content that matches what people actually search.
How It Works
- 1 Use tools like Google Keyword Planner, Ubersuggest, or Ahrefs to find search terms
- 2 Analyse what keywords competitors rank for
- 3 Look at search volume (how many people search this) and competition (how hard to rank)
- 4 Build a list of target keywords for each of your service pages and blog posts
Tips for Tradies
- Start with your core services and add location: "roof repair Sydney," "blocked drain Bondi"
- Don't ignore long-tail keywords - "emergency electrician eastern suburbs after hours" might only get 10 searches/month, but everyone who searches it is ready to book
- Use free tools like Google Keyword Planner (AdWords account required) or Ubersuggest