SEO
Internal Links
Links between pages on your own website.
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The Tradie Take
Internal links are like the signs inside a big hardware store. They guide customers from the entrance to the right aisle, and they tell the store manager (Google) which sections are most important. If the "Power Tools" aisle has lots of signs pointing to it, it's clearly an important section.
Definition
Internal links are hyperlinks that point to other pages on the same website. They help visitors navigate your site and help Google understand the structure and importance of your pages. A page with many internal links pointing to it is likely important. Good internal linking also spreads "link juice" around your site, helping less prominent pages rank better.
How It Works
- 1 Links from your homepage to your service pages are internal links
- 2 A blog post about roof maintenance might link to your roof repair service page
- 3 Google uses internal links to discover new pages and understand site hierarchy
- 4 Strategic internal linking can boost the ranking of your key service pages
Tips for Tradies
- Link from your blog posts to your relevant service pages
- Use descriptive anchor text, not "click here"
- Make sure your most important services have plenty of internal links pointing to them