Analytics
Google Search Console
Google's tool that tells you if your site has problems and how it's performing.
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The Tradie Take
Search Console is like your car's dashboard warning lights. It tells you when something's wrong - when Google can't crawl a page, when your site is slow on mobile, or when a page has a critical error. Most tradies ignore it until their rankings drop, then wonder what happened. Check it monthly.
Definition
Google Search Console (GSC) is a free tool from Google that shows you how your site performs in search results. It tells you which keywords bring traffic, how often your site appears in search, whether Google can crawl your pages properly, and if there are any technical issues. It's like a health check for your website's search performance.
How It Works
- 1 You verify you own the website (add a code to your site or DNS record)
- 2 GSC shows your clicks, impressions, average position for each keyword
- 3 It alerts you to technical problems: crawl errors, broken links, mobile usability issues
- 4 You can submit sitemaps and request Google to re-crawl pages after updates
Tips for Tradies
- Set it up and verify your site - it's free
- Check the "Performance" report to see which keywords bring you traffic
- Fix any "Error" issues in the Indexing report - they're stopping you from ranking