Content Marketing
Evergreen Content
Content that stays useful and relevant for years, not days.
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The Tradie Take
Evergreen content is like installing solar panels on your workshop roof. It costs you time and money upfront, but it keeps paying you back every single month for years. A "how to" guide or a "complete guide to [service]" keeps bringing in calls long after you've forgotten you wrote it.
Definition
Evergreen content is material that stays relevant and valuable long after it's published. It doesn't go out of date quickly. For tradies, a guide titled "How to tell if your roof needs replacing" will be just as useful in 3 years as it is today. Unlike a "2025 special offer" post that expires, evergreen content keeps bringing in traffic and leads month after month, year after year.
How It Works
- 1 You invest time once creating a comprehensive, timeless piece of content
- 2 It ranks in Google and brings in organic traffic consistently over time
- 3 You update it occasionally to keep it fresh, but the core content stays the same
- 4 Evergreen content is the foundation of a content marketing strategy
Tips for Tradies
- Write guides that answer permanent customer questions, not trending topics
- Update the publish date and refresh statistics every 6-12 months
- One great evergreen article can outperform 20 average ones combined