General Marketing
Popular Term
Call to Action (CTA)
Telling the customer exactly what to do next.
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The Tradie Take
A CTA is like finishing a quote with "so we can start next Tuesday if that works for you" instead of "let me know." The first one tells them what to do and creates urgency. The second leaves it hanging. Your website's CTA is that same nudge - "Call Now" beats "Contact Us" every time.
Definition
A call to action (CTA) is a prompt that tells your visitor what to do next - "Call Now for a Free Quote," "Book Online," "Get Your Free Estimate." It sounds basic, but you'd be amazed how many tradie sites leave visitors wondering what to do. A good CTA is specific, urgent, and impossible to miss. Every page on your site should have one.
How It Works
- 1 A CTA removes guesswork - visitors don't have to wonder what to do next
- 2 Strong CTAs use action words and create urgency: "Call Now," "Book Today," "Get a Free Quote"
- 3 The best CTAs make the benefit clear - what's in it for the customer?
- 4 CTAs should stand out visually - button colours, size, placement all matter
Tips for Tradies
- Use "Call Now" or "Get a Free Quote" instead of vague "Learn More" or "Submit"
- Put your primary CTA above the fold AND at the bottom of the page
- Test different colours and wording - small changes in CTAs can make a big difference