Landing Page
A dedicated page designed to convert visitors into leads.
The Tradie Take
A landing page is like the tradesman entrance at a building site - it's a direct, no-nonsense path to where you need to be. Your homepage is the main entrance with a reception area. Your landing page is a door that opens straight into the office. When someone clicks an ad for "blocked drain repair," send them to a page about blocked drain repair, not your homepage.
Definition
A landing page is a standalone web page created specifically for a marketing campaign. Unlike your homepage (which is a general introduction), a landing page has one goal and one goal only: getting the visitor to take a specific action. For tradies, a good landing page might focus on one service ("Emergency Plumbing Repairs"), have a clear call-to-action ("Call Now for Same-Day Service"), and remove all distractions - no navigation menu, no links to other pages.
How It Works
- 1 A visitor clicks an ad or search result and lands on this page
- 2 The page is laser-focused on one service or offer
- 3 Distractions are removed - no menu, no external links, just one clear path
- 4 The CTA is prominent and repeated throughout the page
Tips for Tradies
- Match your landing page content to exactly what the ad or search promises
- Remove the main navigation - don't give them a reason to leave before calling
- Put your phone number at the top AND bottom of the page