Blog
Regular articles on your website that help customers find you.
The Tradie Take
A blog is your online version of the advice you give customers for free. You know when a customer asks "how often should I service my air con?" and you explain it to them? A blog post is that conversation, written down and published on your site so hundreds of people can read it instead of you saying it a hundred times.
Definition
A blog is a section of your website where you publish regular articles about topics your customers care about. For a tradie, this means things like "How to tell if your hot water system is about to die" or "5 signs you need your roof replaced." Blogs help you show up in Google searches, prove you know your stuff, and give visitors a reason to stay on your site longer.
How It Works
- 1 Each blog post targets specific keywords your customers search for
- 2 Google indexes these pages, giving you more chances to show up in search results
- 3 Helpful content builds trust - customers read your advice and think "this tradie knows their stuff"
- 4 Blog posts can be shared on social media and in emails to keep your audience engaged
Tips for Tradies
- Answer real questions your customers ask - not what you think sounds impressive
- Write like you talk - tradies trust tradies, not corporate robots
- One quality post a month beats ten rushed ones. Consistency over volume.