User Experience (UX)
How easy and pleasant your website is to use.
The Tradie Take
UX is how easy your workshop is to navigate. Is there a clear path from the door to the counter? Are things labelled? Can customers find what they need without asking? Or is it a maze of boxes and tools where they have to ask "where do I go?" Your website works the same way - if visitors can't find your phone number in 3 seconds, they're gone.
Definition
User Experience (UX) covers every aspect of how a person interacts with your website - from first impression to finding your phone number to navigating your services. Good UX means visitors find what they need quickly and easily. Bad UX means confusing navigation, slow loading, tiny text, and frustrated visitors who leave and call your competitor instead.
How It Works
- 1 UX design focuses on making the site intuitive and efficient for visitors
- 2 Key factors: loading speed, clear navigation, readable text, obvious CTAs
- 3 Google measures UX through Core Web Vitals (loading, interactivity, visual stability)
- 4 Good UX improves conversion rates - happy visitors are more likely to call
Tips for Tradies
- Make your phone number visible on every page - top right corner works best
- Limit menu items - too many choices overwhelm visitors
- Test your site on a phone and ask a non-techie friend to find your services and call you