Retargeting
Showing ads to people who visited your site but didn't call or book.
The Tradie Take
Retargeting is like having a customer walk into your workshop, look at the display bathroom, and leave without talking to you. You wouldn't just let them go - you'd follow them out and say "hey, if you've got any questions about that bathroom, give us a call." Retargeting does that online - it follows up with people who showed interest but didn't commit.
Definition
Retargeting (also called remarketing) is an advertising strategy that shows ads to people who have visited your website but left without taking action. It works by placing a cookie or pixel on their browser when they visit your site. Later, when they browse other websites or social media, your ads follow them. It's a way of staying top-of-mind and bringing people back to complete the booking.
How It Works
- 1 A tracking pixel on your site adds visitors to a custom audience
- 2 You create ads specifically for this audience - people who already know you
- 3 When they visit Facebook, YouTube, or other sites, your ads appear
- 4 Retargeted visitors are 3-5x more likely to convert than cold traffic
Tips for Tradies
- Don't retarget aggressively - showing the same ad 50 times annoys people
- Set frequency caps (e.g., show the ad max 3 times per day)
- Create different retargeting ads for different pages they visited (services vs blog)