Pay-Per-Click (PPC)
Advertising where you pay every time someone clicks your ad.
The Tradie Take
PPC is like putting a "50% off first service" flyer on every car in a carpark, but you only pay for the flyers that someone actually picks up and reads. The old way (billboards, radio) was paying for the ad whether it worked or not. PPC is pay-for-performance - you only pay when someone engages.
Definition
Pay-Per-Click (PPC) is an online advertising model where you pay each time someone clicks your ad. Google Ads and Facebook Ads are the most common PPC platforms for tradies. Unlike traditional advertising (where you pay for the ad regardless of results), PPC lets you track exactly what you're getting for your money. When managed well, PPC can generate leads within hours of launching.
How It Works
- 1 You create ads targeting specific keywords or audiences
- 2 You set a budget and a maximum cost per click
- 3 Your ad is shown to people matching your targeting criteria
- 4 You only pay when someone clicks - not for impressions
Tips for Tradies
- Start with a small budget ($20-30/day) and scale what works
- Use location targeting to only show ads in your service area
- Track phone calls, not just clicks - a click is worthless if they don't call