Facebook Ads
Paid posts on Facebook targeting your ideal local customers.
The Tradie Take
Facebook Ads is like putting a flyer in every letterbox in your target suburb, but smarter. Instead of flyering the whole neighbourhood, you only put them in letterboxes of people who've recently searched for "roof repair" or follow home renovation pages. And you can see exactly how many people read your flyer and called.
Definition
Facebook Ads let you pay to show your posts to a very specific audience based on location, age, interests, and behaviour. For tradies, this means you can target homeowners in your service area who might need your services. You can run ads that look like normal posts, video ads, or ads that send people directly to a "call now" page. Facebook's targeting is powerful but the platform can be complex.
How It Works
- 1 Create an ad in Meta Ads Manager (Facebook's advertising platform)
- 2 Target your ideal customer: location, age, interests (home renovation, DIY)
- 3 Set a budget - even $10-20/day can work for local service businesses
- 4 People interact with your ad, click through, and (hopefully) call or enquire
Tips for Tradies
- Use location targeting to reach people in your actual service area
- Before/after photos and video walkthroughs of your work perform best
- Set up the Facebook Pixel so you can retarget people who clicked but didn't call