Email Marketing
Sending emails to people who want to hear from your business.
The Tradie Take
Email marketing is like having a list of past customers who said "yeah, send me your newsletter." Instead of hoping they remember you when their hot water dies, you send them a reminder twice a year: "It's been 6 months since we serviced your air con - want us to come check it?" Much cheaper than finding new customers.
Definition
Email marketing is sending targeted messages to people who've given you permission to contact them. For tradies, this could be past customers, people who've enquired but didn't book, or subscribers to your newsletter. It's one of the highest-ROI marketing channels because you're talking to people who already know you. A simple email reminding past customers about annual servicing can bring in a steady stream of repeat work.
How It Works
- 1 Collect email addresses through your website, at jobs, or via lead magnets
- 2 Send regular emails with useful content, offers, or reminders
- 3 Segment your list - send different messages to past customers vs new enquiries
- 4 Track open rates and click-through rates to see what resonates
Tips for Tradies
- Start building your email list from day one - every customer is a potential repeat job
- Send seasonal reminders: "Time to service your heater before winter" works well
- Don't spam - send useful stuff, not just "hire me" messages