Analytics
Popular Term
Bounce Rate
People who visit your site and leave without doing anything.
💡
The Tradie Take
Bounce rate is the number of people who walk into your workshop, look around for two seconds, and walk straight out. If a lot of people are doing that, something's wrong - your sign's confusing, your shop's messy, or you're not open when they arrive.
Definition
Bounce rate is the percentage of visitors who land on your website and leave without visiting another page or taking any action. A high bounce rate usually means something's wrong - your page loaded too slowly, didn't match what they searched for, or was hard to read on a phone. But context matters: someone who finds your phone number immediately and calls has "bounced" from the website but still became a lead.
How It Works
- 1 Analytics tracks whether a visitor views only one page then leaves
- 2 That's counted as a "bounce" - they came, they saw, they left
- 3 High bounce rates (70%+) often indicate a problem with relevance or user experience
- 4 Some bounces are fine - if they found your number and called, that's a win
Tips for Tradies
- Make sure your page content matches what people searched for - don't trick them in
- Speed up your site - slow pages bounce hard, especially on mobile
- Make your phone number and call-to-action obvious so people can act immediately